| Internet Marketing |
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Having a website is a big step towards being visible to millions of people on the Internet. However, you still need to let all those people know that you exist. It is just like having a phone number. You need to give your phone number to people and list it in the telephone directory before people start calling. Website promotion is a similar procedure for your website.
The goal with website promotion is to get as many people as possible to visit your website. After all, that is the purpose of your website: to have people visit it and read its content. This way, they can learn about your services, business you have.
Various combinations of strategy working with: -
- E-mailers
- Banner Advertising
- Keyword Publishing Advertising
- Search Engine Guidelines
- E-Newsletters
- Audio /Video
- Direct to Desktop
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| Why SEO? |
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How Consumers Search for Products Online |
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• Search is the second
most popular activity online only next to email |
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• The #1 way people
say they find new web sites online is through
Search Engines. |
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• That 4 out of every 5 Internet users say
they use a Search Engine daily. |
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• 80% of all search
engine users say they stop looking for a site
after 30 Results. |
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• 55% of all e-commerce
transactions originated from a search listing |
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• 90% of Internet
users rely on search engines to find information. |
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• IDC, Business
World |
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Jupiter
Consumer Survey "Free Search Placement,"
July 2005
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| What
we do? |
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| Keyword
and Competitive Analysis: |
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begin each new relationship by analyzing the history
and current status of both your company web site and
its competitors. This understanding the unique framework
of each business, we are able to determine a strategic
plan and begin our process. |
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| How
Consumers Search for Products Online |
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• Discovery - finding as many keywords as
possible relating to your Web site. |
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• ROI analysis
- finding the most valuable keywords for your
Web site that yields the highest ROI. |
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• Competitive analysis - analyzing the strength
of competitors for potential keywords. |
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This
report sets the bar and gives us an opportunity to provide
you a “before and after” picture of your
progress. |
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| Consultation |
| After
the initial research is complete, a meeting with the
client is arranged to deliver analysis results, discuss
the search engine-marketing plan, set goals and determine
specific keywords that are beneficial to the site
in question. |
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| Site
Optimization |
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this point we begin to work directly to optimize the
content on the web site by identifying the pages,
which need to be modified and writing the optimized
content (If needed). |
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| Site
optimization can take anywhere from 15 to 20 business
days depending on your site and any special circumstances.
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| Delivery
of Optimized Site |
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| The
technical work being complete, we are ready to deliver
the optimized content (Compiled Tags) to get it uploaded
on to the server. Now the site is ready to be submitted
to the search engines. |
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| Site
Submission |
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| The
site is ready now and the search engine submission
process begins. A web technician assigned to your
account will hand-submit your site to the major search
engines. After the initial submission, we will continue
this process on a regular basis. |
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| How
to get started? |
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Services are structured in two phases? |
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Phase I: Initial Setup |
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phase is the core of your project and includes any
competitive analysis, optimization, initial submission;
reporting and consulting you’ve purchased to
fulfill your search engine placement needs. This part
of your project should be usually completed within
30 days. This may vary depending on the site and any
special circumstances. |
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| Phase II: Monthly
Maintenance Program |
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| This
phase includes the monthly services required to obtain
and maintain your search engine placement including
submission, monitoring and statistical reporting. |
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| Search
engine placement maintenance is very important as
the search engines change their placement algorithms,
pages get dropped from the search engines, and other
sites try to place above you. We recommend an ongoing
maintenance program in which we run periodic reports
on your placements resubmit any pages that the search
engines have dropped and make specific recommendations
to you if a change in positioning strategy becomes
necessary. |
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| We
will keep you informed of our progress by providing
you with periodic reports showing how your site is
ranking under your targeted search terms in the major
search engines. |
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| Why
monthly maintenance is important? |
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| Your
Web site is your business on the Internet and needs
constant marketing and advertising to be noticed.
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| As
competition and the search engines' methods in rating
Web sites change, you need to adjust and implement
promotion activities to keep your Web site placing
as high as possible. |
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We regularly research and test new promotion ideas
in order to keep up with this quickly changing industry.
With our maintenance program, you are hiring us as
your Internet marketing strategist to keep your existing
promotions working to their peak potential while continually
looking for promotion opportunities to present to
you for your consideration. |
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