We are a full service digital marketing solutions provider, helps client(s) to quantify its needs and wants, analyze its products/ services scope of business, suggest target audience, and set objectives/activities with appropriate strategy to achieve the goals.

Advertising in any form is about being there for the right audience with the right message at the right time. The imperative & dynamic nature of new media to deliver the best possible results with quantifiable goals is a point to note. We engage with client to understand the every level of business process which are critical for business performance which is unique than conventional creative or media agencies

Media Management Services
As one of the largest digital Media Buying Agency in India, and our expansive list of clients gives us unparalleled media buying clout.

Creative Services
We partner with the best of Rich media vendors from around the globe – Dart Motif, Macromedia, Pointroll, Eyeblaster and United Virtualities – to significantly deepen the impact of digital advertising.

Web Analytics
Web Analytics is essential if you want to track a potential customer’s behavioural patterns on your website. A web analytics tool can be made to measure quantitative details like visitors, page views, entry and exit points, length of visit, search engine keyword entry... there is no end to the goldmine of data available.

Google Analytics is a free, globally employed web analytics tool that accurately, effectively delivers this data in a visual format that can be easily viewed, understood, and exported.

SEO & SEM Services

SEO Solutions offered are designed to help your website achieve higher natural positions in Search Engines. Our Search Engine Optimization Services are a holistic quality check of your website that analyses:

• Keyword Relevance
• Crawlability
• Navigation
• Website Quality
• Accessibility
• Link Popularity

We implement Search Engine Optimization best practices on your website to make it more user-friendly & search engine friendly. SEO not only helps you market your products or services online but also allows you to offer visitors a better user experience on your website. Some benefits of implementing SEO on your website are:

We customize our services based on the requirements of your website, your target audience and your online competition. Our SEO process follows the six phases listed below:

• Traffic Analysis & Benchmarking
• On-Page Optimization
• Content Development & Optimization
• Website Evaluation & Optimization
• Off-Page Optimization
• Consulting & Tech Support for Implementation
• Traffic Monitoring & Analysis
  

Other services

Social Media Services:

In a world where consumers turn publisher and manufacture content, advertisers can derive significant media and Word of Mouth mileage by acting as a participatory resource.

We help advertisers create compelling E-PR and viral marketing campaigns using the power of co-creation – a technique coined as SMO – and map its efficiency with tangible measurement techniques. Our insight into the medium ensures that our advertisers score first and highest in the new marketing playing fields.

Online Media Research:

As advertisers recognise the significance of the digital space, and increase their budgets accordingly, there is a requirement to measure the effectiveness of the web beyond immediate responses (read: clicks and leads)

At Interactive Avenues, we partner with leading web research companies to understand the role the web plays in moving the needle on conventional brand metrics like awareness, recall and purchase intent

Technology Services:

Adept at all technologies relating to campaign management, execution, and analytics, we partner with the best of breed solutions in the areas of Web Analytics and Ad Serving, and understand no one size fits all. To this end, we provide turnkey solutions for our clients with varying levels of complexity; depending on the nature of requirement, we build products from simple data capture solutions to full fledged lead management and routing solutions.